Posts Tagged ‘Social media’

We love to surround ourselves with people who have similar thoughts and it creates this bubble perspective on the world. This is not unique in a social world because we also tend to do similar in our own work environment. There are many talking heads for social media advising brands in all sorts of ways. In many ways I am one too. This is not a negative for any of them and often they have some very good ideas. At the same time, should you follow the crowd or the advice? Are those of us thinking about these things living in our own little bubble? Are we drinking the Kool Aid? Maybe it is time we switch drinks.

Let me begin by saying I love social media and how it connects us to the world around us. Today, thanks to LinkedIn, I have built an extensive professional network. On and off of LinkedIn I have connected with so many amazing people allowing me to learn from so many of them. I have found old friends and built strong relationships with new friends. I have also found myself talking about social media for close to 6 years. Back in the early days we did not talk about that next viral hit, or how to push message. We did get excited about followers, until we realized how people manipulated the artificial number to make themselves feel better. The discussion was not about building the content warehouse or how a business would sell everything via social media. The conversation was much more basic than that. It was how social media would connect people, build relationships and break down the traditional silos that exist in society. We talked about how businesses would need to shift their approach to become a trusted partner with their Customers and not dictate a message. Businesses would have to learn to be more transparent and even trust their employee to become ambassadors of the brand. Behind every brand in the space, we knew the people involved. More important, we trusted them because they were one of us.

So what has happened since that time? I watched the conversation shift to a new group of talking heads, ones promising amazing results in social media. They could develop the next viral hit, or build millions of fans (it never matter if the fans were Customers, prospective Customers or human beings for that matter). Tools galore promised amazing reach for your content, and promises of top bloggers talking about your brand. Not a day goes by where I do not receive about 100 emails promising the greatest success in social media if I buy a tool or hire their agency. It cracks me up that these same tools promising social media success resort to spamming me via emails or cold calls. Studies galore demonstrate the amazing success these tools and firms have brought to their clients. Of course when your business tries to replicate the same success you do not see it, but the reality is the study was flawed from the start because it was designed to tell the story the business wanted to tell.

Listening became the buzz term, but really how good are businesses at listening? For years they have had Customers contacting them, but in their mind that was an annoying cost, not an opportunity to build a relationship or learn from the Customer. Customers have had survey data for years, yet did they really change based on the surveys? So now companies are told they must listen in social media. I would have suggested starting listening through all the other channels first, but that is me. So now they listen in social, but really what are they listening for? You will hear responses like innovation, process improvement, etc. The reality is most brands are listening to mentions of their brand to simply head off the next crisis. If we were truly interested in innovation or process improvement we would not focus on messages that state our brand. Instead we would be focusing on broader discussion involving what was important to our Customer. I expect many brands as they evaluate their listening tools, they will debate the value they have earned. The problem is it was most likely not the tool, but the way the business used the tool that will be a problem. Technology is not always the answer or the fix to your problem; it is much deeper than that.

At the end of the day social media is simply highlighting your brand for what it is. If you do not like the way your brand is portrayed, than you would need to work to change throughout the organization, not just apply new messaging to say how you are different. The world has changed before us and it will continue to evolve and it is important for your business to change with it. In my view this starts with understanding the relationship business you are in. Many businesses loved to use the term relationship, but the reality was the relationship in their mind was one sided. This is how the messaging always worked, but today this is no longer the case. Instead of getting frustrated by it, embrace the new paradigm before us. We have a chance to see the changes in business that we originally discussed back in 2007 and 2008. We had the fun, but now it is time to get down to the reality of social media. We have to embrace the power of our employees and our Customers. This is where you will find the true ROI in social media.


The social web is a powerful platform where companies can promote their products and cultivate a loyal following. To succeed in social media marketing, they must take a proactive approach and develop immersive strategies to engage with their followers.

As the Internet’s latest iteration, the social web has been providing users with a powerful platform for communication, entertainment, and productivity. For brands, jumping into social media marketing is an obvious decision. This is because billions of people worldwide spend hours on social networking sites.

This is simply a fact companies cannot ignore, and so they go where the people go. This whole social media revolution prompted a significant change in the advertising and marketing fields; connections and engagements are now prioritized over traditional marketing’s “eyeballs.”

The challenge

With the blitzkrieg-esque online marketing diaspora at hand, companies are facing many challenges. For instance, they need to constantly compete for their targeted demographic’s attention. And then they also need to compete against everything else online like the massive amount of news, memes, and games.

Due to distractions like these, businesses will definitely need to step up to the plate, and create powerful campaigns to boost their social media marketing initiatives. Companies will need to do more than just tweet and post their messages online, they’ll need a more proactive approach.

Powerful online marketing tips

Some strategies work and some don’t. Some can launch a brand to stardom, others can pull your company to infamy. If you’re a new brand testing the social media waters, here are 10 truly effective tactics your company should be adopting.

1. Expand your platforms

If you have a website, you’ll need to expand your channels by building your social media platforms. But aside from Facebook and Twitter, it’s best to identify other sites that will prove helpful for your brand and its campaigns. Retail brands, for instance, may set up a Pinterest page to showcase their products; musicians, on the other hand, may create a page on BandCamp to promote their albums and other social media marketing-geared content and promotions.

2. Unify your online assets

Creating a consistent feel across your online properties ensures a solid user experience and strengthens your brand’s identity. This builds awareness and promotes your social media pages, and drives traffic to your website. You can make use of:

· Cross linking— Put up links on your website’s footer or Contact Us page that direct visitors to your blog, and your other social media profiles. Include these links (and one directing back to your website) on your social network profiles’ bio sections.

· Social media buttons— Embedding social media buttons on your blog or website’s pages can direct people to your social profiles, and makes it easy for them to share your content online.

3. Integrate SEO

Search engine optimization (SEO) is a series of procedures that can empower a brand’s visibility online. As such, infusing it with your social media marketing initiatives can create a significantly positive impact on your brand. Every piece of content you produce should be optimized for SEO to ensure they appear highly on search engine results. This gives your blog, site, and social media profiles a good amount of exposure.

4. Include traditional marketing

While you may be raising your online marketing efforts, it’s best to also include traditional marketing to the mix. This enables you to promote your brand and amplify your message to offline users. Some have tried endorsing their brand on TV and radio programs, advertising in print media, guerilla marketing tactics, and handing out freebies during events, among others.

In these, they make sure they show links to their social media pages, and invite people to, for instance, Like their brand on Facebook or follow them on Twitter.

5. Push branding

Help further your social media marketing profiles, it’s important to develop your brand’s identity. This involves pushing your company’s branding components into the forefront of every profile and advertisement. This includes integrating the company logo, typography, and official brand colors to every site’s design.

6. Humanize the brand

People commonly have reservations about contacting a brand, and are more comfortable talking directly to other people. As such, humanizing your brand can definitely boost engagements.

It’s recommended for companies to choose an authoritative yet less serious personality as this veers away from the uptight demeanor corporations are commonly associated with. These must be applied to all online profiles, and should reflect on engagements and every piece of posted content. Another option is to have an actual character or spokesperson to represent the brand, much like what BlendTec has done with its founder Tom Dickson, and Old Spice with Isaiah Mustafa.

This encourages conversations and tends to provide many opportunities to create immersive social media marketing campaigns in the future.

7. Invest in emotionally driven content

Whether written or otherwise, producing content that is emotionally driven is always a great way of boosting your online marketing efforts. People love seeing photos, videos, and written pieces that invoke nostalgia, tugs at people’s heartstrings, or make them laugh—and they love sharing these kinds of content online.

8. Ask questions

One good way of increasing engagements online is by asking questions. It sounds simple, and yet it works. You see, when people see or hear any kind of question, they are automatically compelled to respond.

Though many of us don’t actually reply out loud, providing people with a platform (like your forums, or the comments section on your blog or social media sites), you encourage them to give their two cents. Aside from engagements, user responses can also serve as a resource to refine your social media marketing campaigns.

9. Get into crowdsourcing

In recent years, crowdsourcing has jumped from being a mere buzzword into a potent strategy businesses are integrating into their campaigns. This entails deeply engaging with your demographic to complete projects, promotions, and even advertising ideas. When done properly, this can create a lot of buzz around your brand (perhaps even including news and blog coverage), spread your content online, grow your customer base, and increase revenues. For instance:

Starbucks launched My Starbucks Idea as a platform wherein their followers can submit and vote for brilliant ideas for improving Starbucks’ services—from new coffee and infused teas flavors to suggestions on how to make each store more green.

In 2010, Tim Burton used Twitter to collaborate with people to write a story. The multi-awarded director and writer started with a single tweet, and thousands of participants from all over the world took to the Twittersphere to write 140-character parts of the story. The result was Cadavre Exquis, a whimsical narrative that progressed and concluded thanks to crowdsourcing.

10. Gamify social media marketing

Another strategy empowered by deep engagements is gamification. In a nutshell, it involves injecting gaming mechanics into processes and activities. This can motivate mere spectators to actively participate and strive to achieve your set goals. Like normal games, there should be rules, a scoring system, and rewards. Foursquare, for instance, uses this idea by awarding users with badges for every achievement.

You can also add various levels to make it more challenging for participants to complete your “quests.” Having a Leaderboard can compel them to beat each other for the top scores and even invite more of their friends to take part in your campaign. This can promote your brand, boost engagements, and grow your customers.

The social web is very dynamic, driven by the ever growing technologies and engagements on social media sites. Companies wanting to take advantage of these to enhance their online presence and strengthen their relationships with their customers need to take a proactive approach to social media marketing. In order to do this, they must be open to new ideas and technologies, carefully plan their strategies, and always be on the look-out for innovative ways to engage their demographic.

This opinion article was written by an independent writer. The opinions and views expressed herein are those of the author and are not necessarily intended to reflect those of

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When blogging it is very important to blog daily. What is happening when you Blog every day ? People are seeing who you are and what you stand for, your personal beliefs, and what you do.

The more you Blog the more people see, and notice you. Then you start getting views and clicks and more traffic.

Consistency and persistence is key to your own personal Blog because it builds who you are helps your character and focus.


Share with your friends, family, and community to get results on your blog. try to inspire other people using advice that you’ve experienced.

ClickBank is a great way to create ads for you to promote and become and affiliate and you can get paid by getting traffic and clicks!

I want to help everyone become successful just like my strong desire to better my life and wallet:)

Thanks everone YOU CAN DO ANYTHING! please comment and FOLLOW!:)

ME being inspired!

A dozen essentials for online writers who want to develop and sustain an engaged audience.

If your blog shares your deepest, darkest secrets about your passion for “Jersey Shore” or troll dolls, this is not the article for you. This is an article for serious bloggers who want their online musings to play a meaningful role in their business.

My blog is Maybe you’ve seen it. It’s a well-regarded social media and content marketing blog—or so says my mom.

Am I a full-time blogger? No. Do I make money from the blog? A little.

Like most blogging businesspeople, my writing is a means to an end. It drives exposure, leads, and credibility—all of which create revenue in a cascading, trickle down fashion.

There is no shortage of blogging advice out there, some of it may even contradict what lies below. But this is what I believe to be the 12 most imperative must-dos for the serious blogger, based on my own experiences and those of my clients.

1. Be patient.

Every blogger starts with the exact same audience: nobody. Eventually, relatives will read your blog, followed by sympathetic friends and neighbors. Then you’ll be on your way. But this notion that you start a blog and it becomes “a big deal” overnight is as rare as Keanu Reeves nailing a Victorian British accent.

I don’t keep up on blogs in every category (my passion for diapers, free-range chickens, souped-up cars and other topics just isn’t that deep), but in my world the only blog I can ever remember successfully bursting on the scene in less than a year is Social Media Examiner.

Me? Here’s my actual Google Analytics showing visitors per month for the three-plus years I’ve been writing Convince & Convert. Slow and steady.

2. Be specific.

You have to have a clear sense of what your blog is about, and for whom you’re writing. There is no shortage of blogs out there, and if you’re going to successfully compete with a site like 12 Most, you’d better have a sharp understanding of what role you play in the educational or entertainment panoply of your audience.

3. Be consistent.

Imagine if you subscribed to a magazine and it showed up at your house only whenever they “felt like” publishing an issue? The surprise factor might add a sprinkle of delight for a time, but the unpredictability would become irksome. We prefer to consume content in a disciplined and patterned way. Your blog should not contradict that circumstance.

[RELATED: Learn why you need a content marketing plan at our content marketing boot camp.]

The hard truth is that not every blog post you craft will be your best work. Nor is every meal you create, sentence you utter, hug you lavish, or bed you make. Nobody is at their best at all times. So this notion that some bloggers cling to of only writing when they “have something important to say” wrongly values inspiration over predictability.

As long as your quality doesn’t suffer markedly, recognize that more = more. Seven posts a week are better for your business than five. Five is better than three. And if you can’t write two posts a week, you’re probably kidding yourself if you think you can drive real business results from your blog.

4. Embrace variety.

Because you’ll be creating multiple posts per week in a consistent, reliable way, you’ll want to include variety in your blog.

What if the magazine we referenced above not only came to you with seemingly random frequency and sequence, but also always contained multiple articles of approximately the same length, point-of-view, and design?

The reality is that your blog IS a magazine, and you have to mix up your content to keep things interesting and fresh. Add a video post. Conduct an interview. Go on a rant. Commission a cartoon. Just don’t adhere to the same style over and over and over and over. Unless your blog is based on adherence to a hook (like 12 Most) in which case you can ignore this must-do.

5. Use imagery.

Imagine if your magazine had no photos. That’s a recipe for tedium. Whether it’s visual window dressing or information-laden charts and graphs, everything you publish on your blog should have one or more images.

I like to use for stock photography for my blog and in presentations, and for more casual stuff I turn to—which has a Creative Commons search feature that directs you to images that you’re allowed to use with appropriate crediting and linking.

6. Be a utility.

Create content that’s useful. Solve problems. This is where you can get into publishing presentations and creating free social media tools (in my case). Spend some time thinking about (or even surveying) your readers about their most common challenges, and then create content that addresses those challenges directly. I talk more about this in my book, “Youtility.”

7. Find an anchor.

Especially for new bloggers, it’s often very helpful to create an “anchor post”—something you can create on a regular basis that becomes the nucleus for your blog. Your other content becomes electrons that you publish in between anchor posts.

I used to do live interviews on Twitter with social media luminaries every two weeks. The transcript of those interviews (20 questions each) became my Twitter 20 series of blog posts. This anchor became my anchor and was part of the trampoline that expanded the readership of my blog.

Mack Collier used to have an anchor at The Viral Garden where he’d rank all the social media blogs by the number of RSS subscribers they had.

My friends at Jane Nation used to do a live review on Twitter and their blog where women would critique advertising for content and tone.

These types of anchor content give you and your readers a proven, reliable archetype.

8. Be human.

It’s a blog, not an annual report. If you can’t inject some of your personality into the content you create for your blog, don’t bother. Whether it’s adding a photo of you (and other authors if it’s a group blog), or having interesting bios, or just touching occasionally on more personal subjects, a blog should very much feel like it was written by a person, not a committee.

9. Cultivate a community.

As with selling products, the best way to increase your blog traffic is to get people to want to read it every day. Even if your writing is superb and your perspective is sublime, your awesomeness is not enough to create that type of loyalty.

People will come to your blog because of you (and your co-creators, if applicable), but they’ll stay with your blog because of the other people who hang out there. If you’re not answering nearly every comment with one of your own, and if you’re not acknowledging your audience and proactively looking for ways you can help them intersect and connect, you are ignoring one of the most important aspects of being an online leader, not just a writer.

As Chris Brogan once said, the only difference between an audience and a community is the direction the chairs are facing. For long-term success, you want the latter.

10. Be findable.

Even now, with a steady and growing audience, nearly 25 percent of my blog traffic comes from search engines. If you’re not paying attention to the keywords you use in your blog, how your URLs are created within your blog software, and how your posts are titled, you are costing yourself visitors—and possibly a lot of them.

At the post level, I appreciate tools like Inbound Writer that help me optimize content for search by recommending keywords and how often they should be used. I know you want to be an artiste, free from the confines of SEO of other burdensome guidelines. But being smart about SEO doesn’t mean you can’t write posts that people will love and share.

11. Embrace extensibility.

Your blog should not be the only expression of your ideas. Every blog post you write could be turned into a presentation and posted on Slideshare. Every useful post you create or free tool you devise could be uploaded to Scribd. Your interview post could be in video format and uploaded to YouTube and other video portals.

You need to think of your blog as a farm-a source of raw materials that you can combine in an infinite number of ways in a wide variety of online locales.

12. Be shareable.

Social sharing and blogging go together like tequila and limes. You need to make it exceptionally easy for your audience to share your content with their social graph through smart placement of icons. Don’t restrict yourself to Twitter and Facebook, either. The Linkedin share button is a tremendous source of traffic, as are StumbleUpon and, increasingly, Google+.

Recognize too, that if you want other bloggers in your industry to take notice of your work, the way to make that happen is for you to support their work. Visit their blogs. Leave smart comments. Introduce them to your social graph. It’s not a quid pro quo necessarily, but if you want your content to be shared, you need to be a great sharer yourself.

If you follow the advice in this article, will your blog be a success? I can’t guarantee that. But if you’re serious about your blog, and you can and will commit the substantial energy to it necessary to execute on these 12 imperatives, I can promise you’ll have a decent shot at it.

Jay Baer is a hype-free social media and content strategist and speaker, and author of “Youtility: Why Smart Marketing is About Help not Hype.” Jay is the founder of http://convinceandconvert.comand host of the Social Pros podcastThis article is republished with permission, courtesy of 12 Most.


Have you ever written a blog that was never read? Then you know how frustrating that is. If you’re just starting, you want to avoid this situation. Here are some ways to make a good, interesting blog.

    • Steps

      1. 1

        Choose an interesting topic. Boring topics generally are not good for blogs, unless you are one of few people who are genius writers; those who can create beautiful prose even when writing about the most mundane things.

    • Pick a topic that you know and are passionate about, one that other people can relate to. If you like video games, for example, write one detailing your experiences playing them. Note that this kind of blog is different from a ‘Dear Diary’ blog discussed below.
    • Avoid writing your own biography. A “Dear Diary” blog isn’t interesting to other people unless you are a really significant person. Think about it: who would really want to know what you ate for dinner? This kind of blog is self-indulgent and gratuitous; it does not offer anything to the people reading it.
  1. 2

    Funny blog posts tend to become viral. Humorous charts, pictures, and videos are great supplements to your text.

  2. 3

    Do not rehash or rewrite blog posts from famous blogs. Try to think of unique things to write about, or write an opposing view on a certain subject.

  3. 4

    Instead of just repeating news reports (as most bloggers tend to do), write your own commentary. What do you think of an issue? Offer your views and analysis. Ask you readers what their opinions are too. This brings us to:

  4. 5

    Make your blog interactive. Provide your readers some way to express themselves by letting them comment on your articles and voting on polls.

  5. 6

    Write clearly. Be conscious of grammar and spelling. Write the standard way; it is irritating to read words and sentences like ‘tHiS iS a CoOl SeNtEnCe,’ or ‘Wh@t are you D0ing?’ for example.


  • Make sure you have good visuals. No one likes to read a black and white blog. There can be pictures or videos and they do not necessarily have to be of you.
  • Be honest and true to your views. This makes you a sincere and reputable writer. In being one you’ll eventually have a loyal readership, one that will keep coming back to your blog and recommend it to others because they know they’ll get high-quality and helpful reads every time.
  • Inform you readers from the beginning if an article is sponsored. People hate being led-on and tricked into reading a blog post that they expect to be helpful, just to realize that it is a subjective and promotional one.


  • Never plagiarize other blog posts, news articles, reviews, and books. Copying and pasting articles and passing them off as your own is illegal and immoral. Provide proper attribution if you must quote another’s work.

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Categories: Blog Basics

Recent edits by: Vasiliaskid, Justine Halligan, Teresa