Posts Tagged ‘Facebook’

We love to surround ourselves with people who have similar thoughts and it creates this bubble perspective on the world. This is not unique in a social world because we also tend to do similar in our own work environment. There are many talking heads for social media advising brands in all sorts of ways. In many ways I am one too. This is not a negative for any of them and often they have some very good ideas. At the same time, should you follow the crowd or the advice? Are those of us thinking about these things living in our own little bubble? Are we drinking the Kool Aid? Maybe it is time we switch drinks.

Let me begin by saying I love social media and how it connects us to the world around us. Today, thanks to LinkedIn, I have built an extensive professional network. On and off of LinkedIn I have connected with so many amazing people allowing me to learn from so many of them. I have found old friends and built strong relationships with new friends. I have also found myself talking about social media for close to 6 years. Back in the early days we did not talk about that next viral hit, or how to push message. We did get excited about followers, until we realized how people manipulated the artificial number to make themselves feel better. The discussion was not about building the content warehouse or how a business would sell everything via social media. The conversation was much more basic than that. It was how social media would connect people, build relationships and break down the traditional silos that exist in society. We talked about how businesses would need to shift their approach to become a trusted partner with their Customers and not dictate a message. Businesses would have to learn to be more transparent and even trust their employee to become ambassadors of the brand. Behind every brand in the space, we knew the people involved. More important, we trusted them because they were one of us.

So what has happened since that time? I watched the conversation shift to a new group of talking heads, ones promising amazing results in social media. They could develop the next viral hit, or build millions of fans (it never matter if the fans were Customers, prospective Customers or human beings for that matter). Tools galore promised amazing reach for your content, and promises of top bloggers talking about your brand. Not a day goes by where I do not receive about 100 emails promising the greatest success in social media if I buy a tool or hire their agency. It cracks me up that these same tools promising social media success resort to spamming me via emails or cold calls. Studies galore demonstrate the amazing success these tools and firms have brought to their clients. Of course when your business tries to replicate the same success you do not see it, but the reality is the study was flawed from the start because it was designed to tell the story the business wanted to tell.

Listening became the buzz term, but really how good are businesses at listening? For years they have had Customers contacting them, but in their mind that was an annoying cost, not an opportunity to build a relationship or learn from the Customer. Customers have had survey data for years, yet did they really change based on the surveys? So now companies are told they must listen in social media. I would have suggested starting listening through all the other channels first, but that is me. So now they listen in social, but really what are they listening for? You will hear responses like innovation, process improvement, etc. The reality is most brands are listening to mentions of their brand to simply head off the next crisis. If we were truly interested in innovation or process improvement we would not focus on messages that state our brand. Instead we would be focusing on broader discussion involving what was important to our Customer. I expect many brands as they evaluate their listening tools, they will debate the value they have earned. The problem is it was most likely not the tool, but the way the business used the tool that will be a problem. Technology is not always the answer or the fix to your problem; it is much deeper than that.

At the end of the day social media is simply highlighting your brand for what it is. If you do not like the way your brand is portrayed, than you would need to work to change throughout the organization, not just apply new messaging to say how you are different. The world has changed before us and it will continue to evolve and it is important for your business to change with it. In my view this starts with understanding the relationship business you are in. Many businesses loved to use the term relationship, but the reality was the relationship in their mind was one sided. This is how the messaging always worked, but today this is no longer the case. Instead of getting frustrated by it, embrace the new paradigm before us. We have a chance to see the changes in business that we originally discussed back in 2007 and 2008. We had the fun, but now it is time to get down to the reality of social media. We have to embrace the power of our employees and our Customers. This is where you will find the true ROI in social media.

Source:  http://www.linkedin.com/today/post/article/20131009164925-19577932-social-media-kool-aid?trk=cha-feed-art-title-211

5 Funny Blogs to Keep You Laughing When You Should Be Working

Amanda King

Amanda KingYahoo Contributor Network Oct 2, 2009 “Share your voice on Yahoo websites. Start Here.”

I’m a blog junkie. It’s okay, I’ll admit it. I especially like the funny blogs- blogs that make me laugh so hard I’m close to tears. While there are a lot of funny blogs on the Internet, there are very few that I keep going back to everyday to see what could possibly be more hilarious than the day before. I’ve picked five of my favorite funny blogs to share with you. These range from the random weird people you know on Facebook to annoying husbands. These are blogs that guarantee to pass time and force you to procrastinate more than you had intended to.Funny Blog #1: Facebook Status Updates Gone Wrong at Lamebook.com Lamebook is dedicated to all things Facebook that can make you groan, laugh, or quickly defriend one of your connections. The thing I love about Lamebook is that these screenshots are sent in by Facebook users- and we all know how private Facebook is. That’s how good of “friends” these people are with eachother. Good friends share your stupidity with the rest of the internet. The submissions are usually horrendous typos, status updates that offer way too much information, and pictures that would make the most desensitized person blush. Of course some of these will make you laugh, especially if your friend feed isn’t anything like these poor people had to read. Lamebook gives a quick view into the world outside of your own Facebook and will really make you think about your next status update or picture. If not, at least it will make you laugh. Funny Blog #2: Ugly Tattoos at Ugliesttattoos.com I’m a tattooed lady that likes to look at other people’s tattoos. I like to see the level of artwork and time put into a piece of art on someone’s skin. I also like finding tattoos that are just horrifying. Ugliesttattoos.com has a nice collection of bad tattoos that will make the one you have that was done in someone’s kitchen (not that I’m speaking from expierence…) seem not so bad. Some of these tattoos could be considered works of art with a bad idea. Some of these are good ideas with a bad execution. Most of the tattoos are bad ideas with bad execution. Ugliesttattoos.com is worth the browse, especially if you ever wanted to see a Bob Ross or a Tony Danza tattoo. Funny Blog #3: Party Pictures at sorryimissedyourparty.com Sure, you may have been to some crazy parties. You might have even woke up on someone’s lawn wondering “What did I get myself into last night?”. At sorryimissedyourparty.com, you can slowly put the pieces back together and get some clarity to the night before. Or not, maybe you just want to see how people around the world party. Most entries are just really random pictures of people trying to have a good time. Included are pictures of people passed out from having too good of a time, people showing too much, or people caught in the act of trying to do a keg stand. My favorites are pictures that are obviously from a different time period (80s and 90s). I like seeing that not much has changed in the way of throwing a killer college party. This blog also makes you wonder if you should put “No Camera Allowed” on the invitations to your next party. Funny Blog #4: Google tries to get more personal at What The Auto-Fill? If you’re a web content writer and constantly wondering what are people searching for on Google, then What The Auto-Fill is for you. The blog is a collection of screenshots taken by someone who starts typing a phrase into Google and gets the auto fill list of most searched for subjects. Although the site hasn’t been updated in a long time and the updates are sporadic, there are a few things here that will make anyone laugh. It gives great insight to what people are typing into the Google search bar, but I wouldn’t recommend it as a tool for those looking for web article ideas… or maybe you’d find something here. Funny Blog #5: Maybe She Has Issues at myhusbandisannoying.com Meet Tiffanie Wong. She has an annoying husband. Everything about him annoys her- from leaving a post-shaving mess in the sink to his love of fart jokes. Yet it’s okay, because she has a nice blog where she can vent about how annoying her husband is while the rest of us let it bother us to the point of divorce. Yet it’s hilarious. Read, but be prepared to see yourself in some of the scenarios- she has a tendency to hit close to home.   Source: http://voices.yahoo.com/5-funny-blogs-keep-laughing-should-4567445.html?cat=7